Brand Building for Creative Entrepreneurs

Creative People in Florence is incredibly excited to introduce its first panel discussion focusing on Brand Building for Designers and Creative Entrepreneurs.

Join us to learn from experts in fashion marketing and brand building Farah Liz Pallaro and Claudio Marenco Mores about how to create an action plan to develop your creative business.

Branding, networking and social media are some of the most important elements to building a successful business. Our panelists will offer their expert advice so that participants will walk away with a clear idea of what steps they can take to launch their line or take their business to the next level.

The discussion will focus on streamlining brand identity, identifying a target market, and how to make the right industry contacts.

The number of participants will be limited to 15 people to allow for productive discussion, lots of time for questions, and personalized attention.

About the panelists:
Farah Liz Pallaro : Fashion industry consultant, business mentor and author of Fashion. Business. Spirituality.

Claudio Marenco Mores: Educator, brand design and fashion marketing consultant, and author of From Fiorucci to Guerilla Stores.

Registration fee: 10 euro (includes Creative People in Florence membership)

Contact: for info or to reserve your spot. Space is limited!


On November 10 and 11 Lottozero is celebrating the opening of their brand new textile lab with three days of workshops, exhibitions, talks and performances. If you’ve never been to this interdisciplinary art and co-working space in Prato, now is the time!

Lottozero, founded in 2016, is a center for textile art, design and culture that focuses on research and experimentation, seeking to create a bridge and a dialogue between the public, the cultural scene and the industrial ecosystem of the city. At MAKE LOTTOZERO, the 2-day the launch party of their textile lab, Lottozero will invite the public to experiment with their own creativity by testing Lottozero’s new machinery and techniques. A series of activities and workshops will demonstrate the different possibilities of using machines, such as silk-screen printing on fabric, an approach to knitwear that combines traditional techniques and new opensource technologies, the ancient Shibori technique with natural dyes and the foundations of manual weaving and heat press printing.

Beyond the workshops, there will be an action-packed schedule including exhibition openings, a concert and much more!


Creative People in Florence will be there on November 10th to celebrate with Lottozero, try out the machinery, join the workshops and have an aperitivo with all of you! All are welcome to join to check out this fantastic space and meet the dynamic team behind the ambitious project. As an added bonus, if you mention CPiF (or the hashtag #creativepeople) you will have access to special discounts including 10% off membership and multiple lab entry packages!

For more information contact us at or

Registration for the workshops has already begun, so sign up before space runs out!


10th and 11th of November 2018
Saturday and Sunday from 10 a.m. to 10 p.m.

Saturday November 10th

10.30 am  to 1.00 pm Workshop Oggetti stra-ordinari (LAST SPOTS still available!)
2.00 pm – 5.00 pm Workshop Shibori with natural colors (LAST SPOTS still available!)
2.00 pm – 6.00 pm Workshop Elektroknitting (SOLD OUT!)
6.00 pm – Aperitivo and hands on-demos! BE THERE!!!
7.00 pm – Inauguration of the Lab, and of Generous Images Unable to Reach, a site-specific installation by Luca Vanello
9.00 pm Concert by Andrea Borghi

Sunday November 11th

10.00 am – 6.00 pm Professional screen printing on fabric (SOLD OUT!)
3.00 pm – 6.00 pm Weaving workshop (open to all)


Lottozero / textile laboratories
Via Arno 10
59100 Prato

Luca Vanello – Generous Images Unable to Reach – Opening at 7pm on November 10


Fashion Revolution Fair at Lottozero

Fashion Revolution Fair
Saturday April 21st and Sunday, April 22nd, 2018
Hours: 10-19
Lottozero / textile laboratories, Via Arno 10, Prato

This weekend, head out to Prato to take part in Fashion Revolution. For the second year in a row, Lottozero has gathered a group of top local designers and fabric stockists for a weekend to share their work and craft with the public. The Lottozero team explains their aim saying, “The goal of the project is to reconnect the public with production, with the value of work, with handmade unique pieces, and with quality textile production and tailoring.” Visitors can come browse, watch the designers, tailors, and dressmakers at work, or even commission a bespoke piece. By offering firsthand contact with the designers and their materials and craftsmanship, Lottozero draws attention to the question at the heart of Fashion Revolution, “Who made my clothes?”, pushing us as consumers to think differently about the way we shop.

There are a few familiar faces among the designers this year (shout out to friends of CPiF Eva di Franco and Yojiro Kake!) as well as some others we can’t wait to meet including Paolo Di Landro, Jimi Roos and Pilvi Kids.

We’re also looking forward to browsing fabrics from this year’s featured stockists, Aviem Tessuti, Tex Ingro, and Textus.

Throughout the weekend there will be special events including an expert round table discussion, the launch of the second edition of Loom Est, a Prato based trend magazine (Saturday 21st April, evening), and a special edition of Caffè-Scienza Tessile, by the association Caffè-Scienza Prato-Firenze Centro per lo Studio di Dinamiche Complesse of the l‘Università of Firenze (Sunday April 22nd afternoon).


Creative Photo Meet-up!

Photo Meet-up #1 : Fall Colors at Le Cascine

November 4 from 2-4pm // 4 Novembre dalle 14 alle 16
Meeting point/Luogo di incontro : Tramvia stop “Cascine”

Join us for a friendly photography meet-up at Le Cascine on November 4th from 2-4pm. Organized by IntoFlorence in collaboration with CPiF, this afternoon of fall colors will be led by photographer Olga Makarova, who will be on hand to give us tips, answer our questions and show us a few tricks to get the perfect shot. This is not a lesson, but rather an excuse to get together, take some pictures and learn from each other. All levels and all cameras welcome–that includes smartphones! We’ll wrap up the afternoon with a coffee or a cocktail nearby.

To participate, send an email to Your 10euro participation fee goes entirely to Olga for sharing her time and expertise. Spaces are limited.


Incontriamoci il 4 Novembre dalle 14 alle 16 alle Cascine per un pomeriggio di fotografia. Per questo “meetup” autunnale, organizzato da IntoFlorence in collaborazione con Creative People in Florence, saremo guidati dalla fotografa Olga Makarova che ci darà tante indicazioni, risponderà alle nostre domande, e ci farà vedere dei trucchi per ottenere lo scatto perfetto. Non sarà una lezione di fotografia, ma sarà un’occasione per trovarci insieme, fare delle foto e imparare l’uno dall’altro. Sono benvenuti tutti i livelli (dal principiante, al fotografo esperto) e tutte le macchine fotografiche–anche gli smartphones! A fine giornata concluderemo con un caffè o un cocktail.

Per partecipare, manda un’email a Il tuo contributo di 10 euro andrà direttamente a Olga per ringraziarla della sua disponibilità. Posti limitati.




Here at CPiF we love hearing about new art spaces opening up in Florence. You won’t want to miss the CURA ART LAB Open Studio on June 9! Read on to learn more.

First, let’s get to know the duo behind this brand new co-working art space in the heart of Florence.

Pabliu Lucero, originally from Villa Carloz Paz, Cordoba, Argentina, has been guided by a life-long passion for painting, working and traveling throughout Latin America as a street artist and muralist. His art work reflects the influences of the cultures and individuals that have touched his life throughout his journeys and experiences. In 2014 while in Panama, he opened his own art studio, becoming intimately involved with “El Chorrillo’s” community, working with the young people developing educational programs which included painting, art and self-expression. Pabliu is currently based in Florence with his wife Eugenia Ingegno and their baby where he is the co-director of CURA ART LAB.

Eugenia Ingegno is an Italian jewelry maker and co-founder and co-director of CURA ART LAB. She received her degree in History and Conservation of Artistic Heritage with a focus on Ancient Byzantine Jewelry, studied Goldsmithing, Wax Modeling and Enameling graduating from Alchimia contemporary jewelry school in 2009. Her work is focused on the concepts of decoration and communication while exploring the anthropological meanings of jewelry. She has exhibited widely across Europe including: Inhorgenta, Munich, the Marzee International Graduation Show 2009, and multiple shows with Alternatives Gallery in Rome and Putti Gallery in Riga, Latvia. In 2010 she started the 1×1 Collective to promote contemporary jewelry in Italy and abroad, and in 2014 while in South America she began to develop educational and art therapy projects for children and for indigenous communities and organizations. In 2016 she she opened CURA ART LAB with Pabliu.

We got together with Pabliu and Eugenia to talk more about their vision for Cura Art Lab and for the contemporary art community in Florence.

CPIF: How would you describe your relationship with Florence? 

Pabliu and Eugenia: Florence is a city full of history and art which allows us to be constantly inspired. We are part of a new generation of young artists who have the need to create a new reality which can be adapted to our needs. Being immersed in a city with such a rich culture, we find ourselves on a path full of possibilities for emerging contemporary art. The contrast between new ways of living and the historical city enriches our relationship with the people and the city itself.

What is CURA ART LAB and where did the idea come from?

CURA is the first co-working art lab in Florence exclusively dedicated to visual and applied arts. At CURA we generate opportunities to create, starting with research and experimentation. It is a growing community for emerging artists where they find inspiration as well as the basic tools the need for their work. It was born from the need of creating a place where all kinds of art expressions could exist together. CURA creates a community in which artists from different disciplines work side by side and inspire each other, where they can work freely and experiment.

In your own art practices how important is collaboration with other artists and creative people? What do you look for in a potential creative collaborator?

In our experience collaboration with other artists is fundamental for the creation of  interesting relationships and new ideas. We seek to work with artists who have a mature vision as well as emerging artists to build a creative chain between the two. CURA also offers opportunities like workshops, exhibitions, and artistic trips in order to bring together artists at different points in their careers.

What can we expect to see at the inauguration of the space on June 9?

The inauguration will be an open studio event where all of our artists will be working. During the evening the resident artists in CURA as well as some invited artists will present their work, sharing their creative processes in real time. The main goal is to share our creative space with other artists, and to invite visitors into an artist’s reality for a moment.


Are there any other plans or projects coming up that you want to share with the group?

Yes! We have a calendar with different artistic activities going on everyday, open to every artist inside and outside CURA. We also have monthly workshops regarding specific artistic themes. In the future, we will develop an exhibition calendar in several places throughout Florence promoting our artists’ work.

For more information about CURA ART LAB, click here.

Fresh Talent at Florence Jewellery Week

Preziosa: Florence Jewellery Week 2017
May 24-28
Various Locations

Florence Jewellery Week is back this year with a range of events including exhibitions, lectures, and demonstrations celebrating contemporary jewelry design. Organized by Le Arti Orafe, one of Florence’s top jewelry schools, the action-packed schedule puts the city on the map for both innovative design and an appreciation for tradition. Browse the complete program to find more information, but be sure to check out Arata Fuchi‘s solo exhibition at Museo Bellini, opening on May 24 at 7 pm and Preziosa Young: Fresh and Fantastical, also opening on May 24 at Palazzo Coveri Gallery.

Arata Fuchi

Arata Fuchi
Solo exhibition at Museo Bellini, Lungarno Soderini 5
Opening May 24 at 7pm

Arata’s intricate designs are wearable sculptures, created with his own contemporary reinterpretations of ancient techniques. Fine detail and bold shapes set his work apart-come take a look for yourself!

Preziosa Young: Fresh and Fantastical
Opening May 24 at 6 pm
Palazzo Coveri Gallery, Lungarno Guicciardini 19

Check out work by the winners of the Preziosa Young showcasing emerging international jewelry talent, featuring Qian Wang (China), Xiaodai Huang (China), Fang Yin Yeh (Taiwan) and Shachar Cohen (Israel/Germany).



Last Minute CPiF Gift Guide

CPiF Holiday Gift Guide: XMAS Bazaar Edition!

Looking for the perfect gift? We’ve got you covered. In case you missed our XMAS Bazaar earlier this month, here is a look at the work by the thirteen participating designers and artisans and information about how to pick up your favorite pieces in time for the holidays.

Thank you to Olga Makarova for the beautiful photos!

Jane H. Restoration/Via Bartolini 1r/Contact
Legatoria Il Torchio/Via dei Bardi 17/Contact
Wood&Cut/Via Bartolini 1-3r/Contact
New Kid Footwear/Via Maggio 15/Contact —>Check out their special Open Studio everyday until December 24 from 10-5pm
Margherita de Martino Norante and Martina Loncar /Officine Nora: Via dei Preti 4r/Contact –>Special Holiday Sale everyday until Decemeber 24, 10-8pm
Dea Rose Studio/Contact
Yojiro Kake/Contact
Sisters in Wool/Contact
Two Blondes on a Bike/Contact and Kvillsed Gioielli/Contact
Tappezzeria Petrarchi/Sdrucciolo dé Pitti 23/r/Contact
Paripassi Design/Contact

Workshop: Mimeo Revolution at Ciclostile Lab

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It always seems like everything slows down once the summer hits, but this year we can hardly keep up with the creative activities and events in Florence! On June 25 Ciclostile Lab is offering Mimeo Revolution, a workshop using the Gestetner Stencil Duplicator, also known as a mimeograph machine. Spend a day learning how to use this vintage technology in your contemporary creative practice. Read on for the details.

Creative Printmaking Workshop
with the Gestetner Stencil Duplicator

June 25, 2016

This technology predates the photocopier and is often compared to the process used on the Risograph machine. The mimeograph process is both analog and digital and involves creating text, images, and hand-drawn artwork on a master screen, which can then be used to print and make multiple copies from the machine.

At the completion of the workshop each participant will have a series of finished prints having learned a range of different techniques with hands on experience in the operation of the Gesteter stencil machine. All supplies are included in the cost of the workshop.

The workshop will be led by Melania Lanzini, Charles Loverme and Antonio Malaspina, all experts in printmaking and graphic arts.

COST: 100 euro

Ciclostile Lab è lieta di offrire uno workshop unico, dedicato alla scoperta delle possibilità creative della stampa a ciclostile attraverso l’uso di duplicatori Gestetner oramai ritenuti vintage meticolosamente restaurati da Melania Lanzini, Charles Loverme e Antonio Malaspina. Lo workshop sarà tenuto dall’esperta in graficad’arte d’innovazione Melania Lanzini.
Il ciclostile, considerato l’antesignano della fotocopiatrice è in realtà il prototipo dei più avanzati duplicatori digitali di oggi, come le macchine Risograph. Il procedimento di stampa che verrà affrontato durante lo workshop sarà pertanto sia analogico che digitale ed includerà la creazione della matrice di stampa contenente del testo, delle immagini e dei disegni a mano. La matrice verrà poi stampata con il ciclostile e con l’uso di diversi colori.
L’archeologia di alcuni media come appunto il ciclostile e il letterpress rappresentano oggi terreno di riscoperta da parte di una nuova generazione di artisti, designer, illustratori e fotografi che hanno l’esigenza di approdare alla creatività e ad una certa ricerca estetica attraverso la manualità. Il vecchio è diventato il nuovo. Nuovo, potremmo dire, in quanto l’uso di macchinari vintage e la stampa ad inchiostro sulla carta producono un impatto visivo, tattile ed olfattivo unico nel suo genere e che rappresenta una nuova direzione estetica nell’arte contemporanea, nell’editoria di pregio e in tutta la grafica.

DATA: 25/6/2016
ORARIO: 9-18
COSTI: 100 euro

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